imkittymyers at hotmail dot com
Monday, July 17, 2006
IS THIS A YOLK?
While I did photoshop that picture, apparently this marketing idea is fer'real. My version looks like a carton of cyclops, so CBS had better be certain that their logo is placed well. They should also consider the possibility of customers not buying eggs which display shows they don't like. I mean, I'd never buy any eggs which had WEST WING stamped on them. (I know, it's been canceled and it was NBC. Hmmmm: WEST WING, chicken?) I loved Showtime's DEAD LIKE ME, but would you like to see that on your breakfast? Okay, so maybe I would, but you get the picture.
CBS’s Egg-regious Marketing Strategy: According to the press release: “Beginning this September, CBS will be the inaugural major corporation to advertise on over 35 million eggs marked by EggFusion, a company which specializes in delivering freshness and traceability coding to consumers by placing laser coded expiration dates on eggs sold by grocers.” I wish I were joking. The eggs will be stamped with logos from different CBS shows, along with a slogan and, helpfully, an expiration date (I’m assuming for the egg, not for the show).
h/t Dlisted, who adds: I sincerely want to know what thet smoking over there. Because how anyone can be eggited over this idea is beyond me.
I guess it must be legit if the NY Slimes is reporting it ;~)
Check Inside Your Refrigerator: George Schweitzer, president of the CBS marketing group, said he was hoping to generate some laughter in American kitchens. “We’ve gone through every possible sad takeoff on shelling and scrambling and frying,” he said, adding, “It’s a great way to reach people in an unexpected form.”
Newspapers, magazines and Web sites are so crowded with ads for entertainment programming that CBS was ready to try something different, Mr. Schweitzer said. The best thing about the egg concept was its intrusiveness. “You can’t avoid it,” he said. He liked the idea so much that he arranged for CBS to be the only advertiser this fall to use the new etching technology.